Set up your Persona (voice and offer)
Your Persona tells ClientRadar what you offer and how you write, so it scores leads for your work and drafts replies in your voice. Here's what it captures and how to set it up.
Your Persona is how ClientRadar knows what counts as a lead for you and how to sound like you. Two people watching the same subreddit want very different posts — a photographer and a bookkeeper are not chasing the same clients — and a good reply in your voice reads nothing like generic AI. The Persona captures both, and it is the difference between noisy results and leads that fit your work.
What the Persona captures
- What you offer — your service and who it is for, in plain words. This is the yardstick ClientRadar scores posts against, so a post asking for exactly what you do scores as a hot lead, and off-target chatter does not.
- How you write — a short sample of your real voice. ClientRadar uses it so drafted replies sound like something you would actually send, not a templated bot.
- Your niche and typical deal value — the niche focuses the radar; the deal value is what turns lead counts into the honest “worth about €X” figures you see on the dashboard.
Set it up in four steps
- Describe what you offer. In plain words — “brand photography for small hospitality businesses”, “monthly bookkeeping for e-commerce stores”. The clearer and more specific, the sharper the scoring.
- Capture your voice. Paste a couple of replies or messages you would genuinely send. Real, slightly imperfect examples work far better than polished marketing copy — the goal is your voice.
- Set your niche and deal value. Pick your niche and, if asked, your typical deal value so the dashboard’s lead-value figures are grounded in your real numbers.
- Save and let it apply. From there, scoring and drafting use your Persona. You can refine it any time.
It keeps learning
You are not locked into your first draft of the Persona. Edit it whenever your focus shifts. On top of that, every time you tweak a drafted reply before approving it, ClientRadar learns from that edit — so the more you use it, the more the drafts sound like you. For how scoring and drafting fit together, see How ClientRadar works.